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| YouTube remains the most popular social platform |
The Pew Research Center reports that YouTube has been the fastest-growing social media application among US users during the pandemic.
YouTube and Facebook continue to dominate the online scene. About 81% of Americans use YouTube, while Facebook users make up 69%.
Over the past year and during the coronavirus pandemic, YouTube and Reddit have seen significant growth. In a Pew poll (first since 2019), YouTube is still the most used platform on the Internet.
The utilization rate of Google-owned video services has increased from 73% of adults in the US in 2019 to 81% in 2021.
By tracking Reddit, the usage rate has decreased from 11% of American adults in 2019 to 18% in 2021.
Conclusion is based on a survey of 1,502 adults in the United States from January 25 to February 8, 2021.
YouTube is especially popular with people between the ages of 18 and 29. 95% of them reported using the service.
In this age group, 71% said they used Instagram, 70% Facebook, and 65% Snapchat.
Facebook usage remains high among Americans, and 69% of US adults say they have visited social media.
However, according to the Pew Research Center, this number has remained relatively stable over the past five years.
The report included TikTok and Nextdoor for the first time. According to the report: 21% of Americans use TikTok and 13% of Americans use Nextdoor.
According to a report by Sandvine, Google's video sharing platform captured 15% of all global consumer broadband traffic as of May last year.
This exceeds 11% of internet traffic from the Netflix video streaming service.
As of May 2019, over 2 billion people worldwide have used the YouTube platform. Since then, this number has increased steadily over the past two years.
New data from App Annie also shows that YouTube has become the # 1 consumer spending app this year.
In-app purchases include:
- YouTube Premium: A monthly subscription to remove ads from all videos.
- Channel Membership: Subscribe to specific channels every month and offer different permissions.
- Super Chat: A feature that allows viewers to pay to participate in real-time broadcasts from creators to participate in chat messages.
- Funny Stickers: This feature allows viewers to pay for sending stickers in chat while broadcasting.