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| Twitter tests professional accounts for companies |
Twitter has begun testing the redesigned corporate and corporate business account so that the owner can use that account to view more information than potential customers can see.
These accounts offer brands a new way to present themselves on the platform with custom tools and features designed specifically for the account type and purpose.
As with Facebook and Instagram, creating a separate business account for Twitter can provide many new ways to boost new business and branding opportunities.
Twitter can reduce the arrival of tweets from business accounts to encourage advertising investments. This can help increase ad spend to drive promotions and encourage interactions between individuals.
Twitter Business announced the opening of a business account and posted a picture showing what it looks like as the account continues to show the location of the owner and the number of followers but now has a "to about" similar to Facebook.
The social network has moved the company's address information into a section about, which also includes a map and opening hours.
Below, potential clients can click one button to get directions to the agency's website and click another to contact the owner directly via Twitter.
The company said the new business account will allow companies, nonprofits, publishers, creatives, and anyone else who uses Twitter for commercial purposes to post certain information they want customers to see.
This can make it easier for local companies to find their own businesses and small businesses to find businesses that may have been lost during the pandemic.
"This is just the beginning," said Kaifon Bikpour, head of social media products. Twitter can allow business owners to add other types of information in the future.
Twitter began testing business accounts with a small group of business owners in the United States. However, access to this feature will be expanded to additional accounts in the coming months.
Like our new look? Today we’re launching an exciting test of a new profile type called Professional Profiles! pic.twitter.com/fAnzzMN1tL
— Twitter Business (@TwitterBusiness) April 21, 2021