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| Instagram is bringing ads to the Reels feature |
Instagram has placed ads almost everywhere on its app, and less than a year after launching Reels, the platform has served ads in the TikTok clone job.
Full screen ads will appear in India, Germany, Brazil, Australia and other countries in the coming months.
These ads can be up to 30 seconds long and are similar to the ads you see from the Story feature in that they are in portrait and full screen modes.
Unlike story ads, users can interact with Reels' ads by interacting with posts, including commenting, liking, viewing, saving, sharing and skipping posts.
According to the company's screenshots, the ad may also contain a "buy now" button because the social media platform is designed to generate revenue from short video features.
Facebook is also experimenting with a new ad format for stories called poster ads, which influencers can use with poster-like ads to earn and receive some money from Facebook stories.
Poster ads first appeared in March, so developers can take advantage of Facebook stories through poster ads.
The branding branding allows influencers to link to specific products that their followers can purchase.
A company spokesperson said this is the first time Facebook has tested the profit-sharing feature in history.
The poster ad represents the latest monetization effort on Facebook.
The company aims to capitalize on its popularity in India's fast growing social media market. Competitor Tik Tok has been banned from entering the country since last year.
Facebook has announced plans to test other features in India, such as the ability for content producers to share Reels videos via their Facebook accounts.
On Facebook, advertisers can select the categories of video content they want to advertise, such as: b. Videos about children, pets, fitness and exercise.
These updates were released as Apple was preparing to launch an app tracking transparency feature, which would limit coverage of targeted ads.
This feature requires apps to be granted user permission before they can track data on third-party apps and websites. Facebook criticized the feature prior to its release, saying the feature was harmful to users. Small business.