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| Apple wants to use augmented reality to improve conversations |
As we all know, Apple CEO Tim Cook rarely provides detailed information on products that have not been launched. In an interview with New York Times reporter Kara Swisher (Kara Swisher), he provided evidence of Apple's thinking in augmented reality and cars.
When it comes to augmented reality, Cook Swisher agrees that technology is essential to Apple's future, stressing that technology can be used to improve conversations.
Cook said, "You and I are going to have a conversation now. It might be better to step up the discussion while you're posting graphics or other content."
Cook envisions the use of augmented reality in healthcare, education, retail and gambling. "I see augmented reality thriving through the use of phones in some of these areas and I think there will be more hope in the future," he said.
There have been rumors that Apple has been developing augmented reality glasses for many years, and a recent leak indicates that the mixed reality device may hit the market next year.
Augmented reality is available on iPhone and iPad devices, but with the exception of a few filters, augmented reality is not widely used.
On the automotive issue, Cook also talks a lot about Apple's product approach.
The leak does not say whether the company is developing a self-driving technology that can be licensed to other companies or whether it plans to develop the entire car on its own.
Cook's recent comments indicate that Apple is studying developing a complete vehicle on its own after reports in earlier reports that the company is negotiating new cars to develop its own.
"We want to integrate hardware, software, and services and find the interface between them because we think that's where the magic is, and that's what we want to do, and we like having the basic technology," Cook said.
Cook stressed that independence is an essential technology, but warned that not all Apple projects could meet the needs of end-users: "We've done a lot of in-house research, but a lot of it hasn't translated into commercial products," he said. .
"In my view, independence in and of itself is an essential technology," he added. If you look back, cars are robots in many ways, and driverless cars are robots. So there are a lot of things you can do. Regardless, we'll find out more about Apple's work.
I also asked Swisher Cook for Elon Musk's comments on the failed attempt to discuss the sale of Tesla to Apple in 2017. Cook said, I have never spoken to Musk, but I have a lot of admiration and respect for the company he founded.
"I think Tesla has done an excellent job in this area and maintained its long-term leadership in electric vehicles, so I am very grateful to them," he added.