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| Apple launches the next generation of Apple TV 4K |
Apple today announced the launch of the next generation of 4K Apple TV, which uses Dolby Vision to deliver a high frame rate in HDR and connect customers to their favorite content in the highest quality.
At the heart of the new Apple TV 4K is the A12 Bionic chip, which dramatically improves graphics performance, video decoding, and audio processing capabilities.
Thanks to its all-new design, Siri Remote has intuitive controls that make it easy to watch shows and movies on Apple TV.
With tvOS, Apple TV 4K can work seamlessly with Apple devices and services to transform your living room.
With the help of the A12 electronic chip, Apple TV 4K now supports HDR (High Dynamic Range) and Dolby Vision videos at high frame rates, making 60fps video playback smoother and more realistic than ever before.
Due to AirPlay's high frame rate support, the new Apple TV 4K can be used to display video recorded on iPhone 12 Pro at 60fps.
Thanks to its innovative color balance process, Apple TV can be used with iPhone and advanced sensors to improve TV picture quality.
The device uses the iPhone's light sensor to compare the color balance to industry standards used by filmmakers around the world.
Using this information, Apple TV can automatically adjust video output to get more accurate color and enhanced contrast without the customer having to adjust TV settings.
The new Siri remote has an innovative ClickPad that provides 5-point navigation to improve accuracy and scroll direction by touch.
The outer ring of the ClickPad supports intuitive circular gestures, which can be made into an ideal choice of quick controls that can be used to find scenes in movies or shows.
Thanks to its one-piece aluminum design, the new Siri remote control is more convenient to hold in the user's hand.
The new Siri Remote Control also has a power switch to control the TV's power and another power switch to mute the volume. This makes it the only remote control you need to enjoy your TV.
With Siri, customers can easily find specific shows or movies, control smart home accessories, view sports or weather scores, and more.
Siri now works on Apple TV in Austria, Ireland and New Zealand. These countries join the 13 countries and territories that support Siri.
With AirPods, viewers can enjoy the audio without disturbing others.
With Apple TV 4K, Apple Music can transform your living room into a party hall and deliver multi-room sounds and time-synced lyrics to millions of songs.
The new Apple TV 4K starts at $ 179. Customers can order the new device from Friday. It will be available in more than 30 countries and territories (including the United States) by the second half of May.
Apple TV HD can be purchased with the new Siri Remote for $ 149, while the new Siri Remote can be purchased separately for $ 59 and is compatible with the previous generation Apple TV 4K and Apple TV HD.