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| Apple is shunning early iPad Pro users via its Magic Keyboard |
At the risk of losing users, Apple made the $ 349 Magic Keyboard, released in 2020, incompatible just one year after the iPad Pro launched in 2021.
In April 2020, the first Magic Keyboard for iPad Pro was released for the first time.
It's worth noting that while the keyboard was announced together, it was sold separately from the iPad Pro 2020 update.
More than a month after the iPad Pro was launched, Magic Keyboard was released and hit consumers in March last year.
Magic Keyboard provides compatibility with 2020 and 2018 tablet fonts, and is broadly identical.
Given the Magic Keyboard's $ 349 price, sale date, and 2018 model compatibility, many buyers believe these optional accessories will have longer life and future compatibility.
A few days after the launch of the new device, Apple confirmed that the Magic Keyboard 2020 is not compatible with the latest version of the 12.9-inch iPad Pro.
This applies to the iPad Pro 2021 (the largest only), which has a small XDR liquid retina LED display and makes the new device half a millimeter thicker than its predecessor.
Apple has confirmed that half a millimeter is enough to make the original Magic Keyboard incompatible with the new iPad Pro.
Anyone wanting to upgrade will have to purchase the latest keyboard and pay another $ 349 (taxes included).
The new 12.9-inch iPad Pro is priced at $ 1,099, while the new Magic Keyboard is $ 350 with a total price of around $ 1,500.
The $ 349 Magic Keyboard is just a keyboard and trackpad with an extra charging port and costs more than the regular $ 329 iPad that can work independently and run the same apps.
While Apple cannot challenge the laws of physics in making the latest iPad, it can earn some respect by meeting the needs of its early adopters and lowering production costs.
For a company that prides itself on customer satisfaction and brand loyalty, the Magic Keyboard trade-in program offers discounts for those who haven't purchased an accessory in the last year.
The new 12.9-inch iPad Pro and its magic keyboard won't ship until the second half of May. This time, it suffices for the company to consider supporting iPad users and offering a suitable compromise for Magic Keyboard owners. .
In an interview with CNBC in 2019, Tim Cook identified the three things he believes are most important to the company - innovation, customer satisfaction, and loyalty. "I want customers to be happy," Cook said. "We work with them."