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| Adidas launches customizable shoe via Lego blocks |
Adidas (Adidas) and Lego (Lego) have announced the collaboration and launched a new pair of running shoes.
While that phrase might make some people immediately think of running shoes made from real Lego plastic blocks, the products the two companies chose make more sense given that they chose Adidas Ultraboost shoes and made some LEGO tweaks to them.
Building on this collaboration, Adidas released a new version of Ultraboost DNA running shoes called Adidas Ultraboost DNA X Lego Plates.
This new shoe looks a bit like the Ultraboost DNA known to most Adidas fans. The difference is that the main difference is that the iconic Adidas stripes have been replaced by three LEGO entries, allowing for even more customization of the shoes.
There are three Lego strips on either side of each shoe. A total of 12 strips are provided for the wearer, which can be customized, and a set of flat Lego blocks is attached for the owner to draw lines with it.
This shoe also has other Lego models including the Lego logo on the tongue and the Lego hollow pattern details on the upper and sole.
The liner is also made in Lego® light yellow color, and the toe box is also made of Lego blocks but cannot be customized.
On the side of the shoe there are transparent plastic LEGO flat slots measuring 2 x 6. That's enough to hold three double Lego blocks in each strap.
Even though this pair of Adidas shoes comes with a range of LEGO blocks in basic colors, nothing seems to stop you from changing them into more interesting colors for a more personal look.
The adidas Ultraboost DNA X Lego sneakers will go on sale on Thursday, April 8th, on the adidas website for $ 200.
I’ve always said @adidas were a dream client,but the project for #AdidasxLEGO blew it out of the water.
— Mark Reihill (@markreihill) April 6, 2021
To liaise with them, even in a minor way, on this project was such a joy -joy that increased a million-fold when this package arrived. Wow!Thank you!@LEGO_Group @adidasrunning pic.twitter.com/StSEVxuZM7