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| Why is Facebook afraid of iOS 14's new privacy features? |
Apple is planning to introduce the upcoming changes to the operating system (i.e. OS 14) iOS 14, which is a secret matter. This forces app developers to collect or track data as it is in use, forcing app developers to keep users safe. Licensed apps can seriously affect the ads of many companies, especially Facebook.
Likewise, Facebook has not hidden the negative impact of these changes on its business model, launching a robust PR campaign through newspaper ads and creating a new website that challenges these changes, claiming that Apple will engage with two threatening small businesses. Facebook CEO Mark Zuckerberg has directly targeted Apple and harmed the company's interests. There have been numerous statements stating that Apple has committed anti-competitive behavior.
Although the open war between the two companies is seen as protecting user privacy and reducing tracking, Apple wants to reduce this situation while Facebook directly benefits from user tracking. However, many experts point out that it's about protecting user privacy and minimizing aspects of tracking. . Not the real reason.
We've found that the new privacy features Apple wants to include in iOS 14 do not prevent app developers and ad companies from constantly tracking users and do not conflict with the personalized ad marketplace model.
Since the new feature gives users the opportunity to be clearly followed by the developers, if you want to share everything you do online with Facebook, this is your choice and Apple will not stop you. You can still choose as a developer to collect IDFA data for specific purposes. They target ads or track conversions from the websites you visit.
However, the information that Apple requires from app developers is that the data they want to collect and how they are used are transparent. Then they need to obtain the user's permission to collect this data. This is the real conflict between the two. The essence of this is why Facebook is so anxious that it doesn't try to hide it.
Why is Facebook afraid of iOS 14's new privacy features?
The problem with Facebook is that 14 new privacy features for the operating system (iOS) give users a second clear option that they can use to prevent app developers from following them. Facebook is concerned that blocking tracking is the first option. For most users, data analytics company AppsFlyer estimates that nearly half (47%) can choose not to let apps track them.
It's a little secret that Facebook doesn't want to talk about it because Facebook doesn't want users to think specifically about tracking technologies, tools, and anything related, and it definitely doesn't want users to choose not to follow you. . Traceability as this directly harms the business model.
However, Facebook's transparency issue not only affects users, as tracking not only enables users to target ads based on their online activities, but also advertisers who identify users who access the site and make purchases through one of these ads.
For example, if you clicked on an advertisement for the shoes you found in front of you and then bought those shoes after visiting the website on which the ad was posted, the website or seller may know that you on the site paid or posted ads on this is very important because it allows advertisers to track conversions and justify The money they spend advertising on advertising platforms like Facebook.
Therefore, if Facebook cannot track users, advertisers will not be able to use IDFA data to match the products they have purchased with the ads they clicked on, which greatly reduces the value of Facebook's advertising platform.