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| Oppo beats Huawei for the first time in China |
According to market research firm Counterpoint Research, Oppo became the best-selling smartphone brand in China for the first time.
Market research firm Counterpoint Research reported that Oppo captured 21% of the world's largest smartphone market in January, followed by Vivo with 20%, and Huawei, Apple and Xiaomi at 16% each. .
Oppo sales increased by 26% year over year and 33% month over month.
Market research firm Counterpoint Research said: The new Reno 5 series (Reno 5, Reno 5 Pro and Reno 5 Pro +) has been successfully launched because it offers better specifications than the previous Reno 4 series at a cheaper price.
OPPO successfully relocated its product line in 2020, redesigned the Reno series, and launched more powerful devices at a lower price than its predecessor to enable the company to enter the high-end market at an affordable price.
For Oppo to gain market share, it must lose it, and the report shows that Huawei's smartphone issues are also taking hold in China.
Market research firm Counterpoint Research said: Due to the shortage of parts caused by the US sanctions, Huawei has focused on the high-end market, so Chinese distributors are watching the sales of other brands.
Due to the sanctions, Huawei's sale of the Honor brand has reduced its market share, and Honor is now seen as a competitor.
It's worth noting that these numbers are only a month old, but market research firm Counterpoint Research predicts that Huawei's market share will continue to decline throughout 2021.
Oppo hopes to seize this opportunity to launch its latest flagship, Find X3 Pro, which was fully released on Thursday. If you want to try it ASAP, the company has posted a teaser on Twitter.
In 2021, OPPO will focus on expanding its share in the Chinese and European markets, while continuing to focus on low-quality products in emerging markets such as Latin America and the Caribbean.
The new OPPO Find X3 series! Stay tuned for our global launch event on 11th March 11:30amGMT
— OPPO (@oppo) March 5, 2021
#OPPOFindX3Series https://t.co/Kx85oFbIKj