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| LinkedIn is working on a competitor to the Clubhouse app |
The list of competitors in the club is growing as professional social network LinkedIn has now confirmed that it is also testing a social audio experiment in its app that allows content creators on its network to connect with the community.
Unlike the club's competitors introduced by Facebook and Twitter, LinkedIn believes that the Voice Networks feature is unique in that it relates to the user's professional identity rather than a social account.
Additionally, he works hard to become a target for content producers and create a platform for the creator community with access to tools like stories, video streams, LinkedIn livestreams, newsletters, and more.
With the launch of the new authoring mode, LinkedIn has officially confirmed some work in the field so that anyone can set up their account to keep up with updated files like live stories and LinkedIn videos.
LinkedIn said its podcast development has been successful as its members and developers request more ways to communicate through its platform.
LinkedIn spokeswoman Susie Owens confirmed the evolution of her voice function: We found that nearly 50% of the growth in conversations on LinkedIn was reflected in stories, videos, and posts on the platform.
She added: We are running some early tests to create a unique audio experience linked to your professional identity, and we're exploring how you can move voice to other parts of LinkedIn such as events and groups so that our members have more options for must-connect. With their community.
Due to the interest of content makers in this area, the company has taken rapid steps to expand its club-style functionality which includes a platform with in-room speakers and a group of listeners here.
There are also tools you can use to enter and exit meeting rooms, respond to comments, and request a chat.
Professional social networks believe that because the audio experience is linked to users' professional identity, they will be comfortable in other ways by speaking, commenting and interacting with content.
Professional social networks can leverage their current investment in review tools designed for other functions such as LinkedIn Live to solve issues with inappropriate or harmful discussions.
Owens stressed that creating a community of trust is a top priority so that people feel safe and improve their efficiency at work. He said: Our members come to LinkedIn to have respectful and constructive conversations with real people. We are committed to ensuring you have a safe environment for this.
According to LinkedIn, the audio network is a natural extension of other areas (such as groups and events) and a communication area that continues to grow, especially during a pandemic.
By 2020, nearly 21 million people attended events on LinkedIn, and the total workforce on LinkedIn grew 30% year-over-year.
In the past year, the network's 740 million members have created communities through 4.8 billion connections, having conversations and sharing knowledge.
Like many companies that have experienced the spread of this pandemic, LinkedIn believes that this pandemic only accelerates the natural development of remote work and virtual events that existed before the shutdown.
According to LinkedIn, more than 60% of members will work remotely by the end of 2020, up from 8% before the pandemic.
Professional social networks believe this shift continues as it is believed that more than half of the global workforce will continue to work from home for some time after the outbreak, leaving room for the world's population. growth. New forms of online communication, including experiences.
LinkedIn does not have a specific launch schedule for the audio networking feature, but has announced that beta testing will begin soon.