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| Apple started a war on privacy with iOS 14 |
Apple announced a new update to iOS 14 last September that surprised its customers. The update changed the look of your iPhone or iPad, and revealed a number of new features you can expect.
The new version of iOS and the version that comes with the iPad and Apple Watch usually release in September.
The new version usually includes important features that extend the functionality of the driver, but by 2020 the situation has changed.
It includes important changes made in the new version of iOS. Additionally, app developers didn't get the version until the day after its release, September 16th.
Because of this short period of time, a warning has been shown that the user is avoiding OS optimizations, giving app developers a chance to follow the trend.
However, in reality, the new system is much smoother and there are no problems running the latest apps on the iPhone.
By October 2020, more than 45% of Apple users are using iOS 14.
This number is expected to continue to grow, which will have a positive impact on Apple stock transactions.
This change is primarily designed with consumer privacy in mind. Hence, the new iOS implementation is expected to rapidly change the marketing system as well.
What is IDFA:
For marketers using iOS 14, the most significant changes are in app tracking. Starting this year, app developers will have to apply for permission to track users. This answer determines whether an IDFA should be issued.
Most users can choose not to turn off ad tracking when prompted to turn it off.
IOS 14 also introduced an ITP blocking feature in Safari, which allows users to determine who is being tracked and who is being blocked.
IDFA also allows these platforms to set impression limits, view app installs, and measure campaign effectiveness. When users cancel subscriptions without IDFA, it becomes difficult to track.
IDFA enables segmentation, positioning, metering, recommendation, and privacy settings for each user.
Another tip from Apple:
The company has tried to create high-quality maps for many years but has not created a better tool than Google has provided. This is a double-edged sword as Google collects data about users as they use their cards.
In its official announcement of iOS 14, Apple ambitiously described the new map as the best way to navigate and explore the world while protecting your privacy.
Real Changes are new guides created by Apple Map publishers in collaboration with brands and trusted partners that show you how to eat, shop, and visit specific cities around the world.
Apple's war on Facebook and Google:
The release of the new OS immediately sparked complaints from advertisers and publishers who wanted to track the effectiveness of their ads. These publishers claimed that this change would drastically reduce ad revenue.
The CEO of Apple has criticized data collection practices on Facebook and Google in recent years, and Apple has also replaced some Google services such as Maps with competing services.
Apple's challenge to Facebook and Google comes for three main reasons:
- Apple is not making any meaningful revenue from ads, so it can promote iOS as a privacy-oriented operating system, and doing so is also good public relations, especially since Facebook and Google are subject to defamation for privacy breaches, fake news, and hate problems.
- Google is Apple's main competitor in the smartphone market, and Google's Android operating system works across 85 percent of smartphones in the world, while iOS controls the remaining 15 percent. Therefore, it makes sense for Apple to prevent Google from expanding its ecosystem to collect Data across its iOS devices.
- Apple's greatest strength is its protected system, and iOS works across iPhones and iPads, and these devices are tightly linked to the app store and subscription services, and Facebook and Google compete with Apple in other markets, such as streaming media, virtual assistants, and smart home devices, both of which profit by offering Targeted ads for iOS users, and cutting that revenue would be a smart strategic move.
What's new in iOS 14:
IOS 14 looks at first glance slightly different from the previous version, as the apps are where they were before and the background looks the same, and the first changes appear with a swipe right in order to use the search function.
And when you do that, we see the search bar and a series of tools as well, and it seems that the default selection includes one calendar tool for weather and news, and the screen also included random images, items from the Health app, stock quotes, and a map of your current location.
One of the big changes to the new iOS is something that has been present across the competing Android OS for several years, as Apple introduces new UI elements that have been completely redesigned.
It can now be placed across the Home screen, where you can arrange it with short snippets of information from apps or services.
There is also what the company calls Smart Stack Tools, which discover the apps you use the most and try to show you the right app depending on the time of day.
Another change that was borrowed from Android is the newly introduced app library, which works similarly to the Android app drawer.
The application library organizes your applications into different categories, for example Facebook and Tik Tok applications move to the Social folder, while applications such as Netflix and Binge automatically move to the Entertainment folder.
The things you use often are also given priority, and you can access the application library by swiping through your home screen.
All of your apps were previously located via the Home screen, but you can now choose the apps you have there, and you can also choose to download new apps directly to the library bypassing the Home screen altogether.
Do more with calls while browsing apps:
The system adds a new feature which is to cut phone calls and video chats via FaceTime so that they do not occupy the entire screen, allowing you to browse other applications, search for information, or do whatever you want to a large extent while continuing the calls.
Picture-in-picture can also be used to watch videos in the corner while following other tasks, and the Messages app has also been changed to make group chats more coherent and easier to access.
It also lets you pin up to nine messages at the top of your app so that you don't have to search for your favorite messages.
There is also no need to close the group chat with the new inline replies feature that allows you to respond to individual messages directly, and a custom group chat picture can also be selected now.
Memojis also received an update, adding new age options, hair, headwear and more, and Siri also takes advantage of new built-in designs so you can quickly ask questions or jot down notes.