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| Apple started producing the iPhone 12 in India |
After five years of building a supply line in India and supporting manufacturing, Apple is gearing up to launch the iPhone 12 series in India, destined for domestic sales.
Apple said in a statement: “We pride ourselves on producing iPhone 12 for local customers in India, and Apple is committed to providing the best products and services in the world to satisfy our customers.
In May 2020, Apple began expanding its manufacturing facilities in India. A potential goal is to transfer nearly a fifth of its current production in China to India.
The move comes at a time when iPhone manufacturers are experiencing rapid growth in the country.
Statistics show that the company's iPhone business in India doubled year-over-year in the fourth quarter of 2020, but the number is still relatively small at only 1.5 million units.
Although the previous number has doubled, Apple is not a big player in the region due to its expensive equipment.
The company is trying to break into the world's fastest growing smartphone market by marketing traditional models and making specific devices in the country.
Apple also charges lower fees for premium subscription services like Apple Music in India.
In addition to the upcoming iPhone 12, the company is also producing iPhone 11 and iPhone XR in India.
Research firm IDC India said: While it plans to produce the iPhone 12 in India, it will also help Apple to continue its growth momentum in 2021 last year.
Apple announced in February that it would resume production at its Narasapura plant in Wistron, its assembly partner in India, due to unrest in December.
Apple CEO Tim Cook confirmed in February 2020 that the company would open its first physical retail store in the country in 2021.
This news was published when iPhone 12 series products received a huge response in the United States. Although the new product line was launched in October, it has greatly boosted the company's growth in China. From October to December.