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| Apple plans to release a rugged smartwatch this year |
According to the latest report from Bloomberg, Apple is internally discussing introducing a durable and rugged smartwatch designed for use in harsh environments.
The powerful smartwatch is suitable for athletes, hikers, and anyone who uses the device in harsh environments.
The company plans to release it in the second half of this year or 2022 to better appeal to athletes.
Additionally, if shared, the watch could provide basic functions similar to the classic Apple Watch but with a more robust body, such as the b. Rubber cover.
The report also states that Apple is planning a new swim tracking feature for its smartwatch.
The current version remains popular with runners, hikers, and swimmers, and Apple has added several sports tracking features in its annual update.
However, Casio and other watchmakers saw strong sales of more stable product designs with more protective features.
Apple had considered releasing a more durable Apple Watch after the original Apple Watch in 2015, but the plan has not reached the stage of launching a consumer device, and the current plan will likely be canceled or postponed. .
While the company's current watches are known for tracking exercise and water resistance to 50 meters, they are not durable enough to be used in extreme sports (such as jet skiing) smart watches without additional protection.
This allows other smartwatch companies like Suunto and Garmin to come up with more professional hardware.
If Apple manages to go ahead this time, the durable version will be an additional model, such as Apple launching a low-cost option called the Apple Watch SE and a special edition co-branded with Nike and Hermes.
The new product is expected to offer the same functionality as the standard Apple Watch, but with additional shock resistance and protection.
Usually Apple releases new smartwatches in the second half of the year. In addition to the Apple Watch SE, the company also launched the Apple Watch Series 6 on the market last year.
However, the upgrades are so common that it's not worth the upgrade for anyone with a Class 4 or 5 hour, and the long-running version may provide more reason to upgrade.