 |
| Microsoft will be hosting special events in the coming months |
Microsoft plans to conduct a number of news activities in the coming months. This news activity is concentrated in Games, Cloud, Windows and other categories.
When the pandemic ended its personal events, the software giant devoted time to specific groups of people.
Microsoft's first event will take place later this week (February 4) under the theme "Reimagining the Employee Experience" and will focus on the next step for the company and Microsoft 365.
The event focused on how users can get people and teams to do their best. The event will be attended by Satya Nadella, CEO of Microsoft 365, and Jared Spataro, Corporate Vice President, Microsoft 365.
During the Coronavirus pandemic, Microsoft employees focused on researching how tools and technology can help improve health in the workplace.
The company plans similar activities, as well as games, Windows and security, in the coming months, and will also focus on the next evolution of the cloud plan.
Microsoft usually discusses its wide product portfolio at events like Ignite or Build, and this situation continues. However, these individual events aim to highlight the importance of product changes to the entire category.
A Windows event could focus on a complete visual transformation of Microsoft's operating system (now Sun Valley) and the company's efforts on Windows 10X.
Microsoft has been working hard this year to fix the Windows UI and plans to make visual changes to improve OS consistency.
Microsoft also plans to draft comprehensive game plans for the entire 2021 year, especially Xbox Game Pass and xCloud.
Microsoft's dedicated gaming event will likely focus on the company's plans to expand xCloud and its gaming business. E3 Reimagined was introduced this year.
The overall handling of the Microsoft News event differs from previous years in that it happened a year from now, with many people continuing to work and even offer distance learning.
This pandemic has changed the entire industry and is likely to make a lot of Microsoft's ads before 2021.
If these campaigns are successful, they may even define how the software giant plans its news ad in the coming years.