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| HP buys HyperX for gaming accessories |
HP has not made a gaming-focused acquisition since Voodoo, but it is clearly ready for expansion by announcing that it has acquired HyperX, a gaming accessory maker, for $ 425 million.
The company expects the deal to close in the second quarter of 2021. The acquisition will give HP a dominant position in the gaming accessory market.
The deal resulted in HP's purchase of the HyperX branding from current owner Kingston. However, HP notes in a blog that Kingston is offering gamers DRAM, flash memory and SSD products.
In the past few years, HP has made great strides in entering the field of gaming accessories under the Omen brand. However, compared to competitors like Corsair, Logitech, and Razer, HP is not very attractive.
HP said: The Ngenuity App Companion to some HyperX plugins still exists and is not currently imported into Omen Control Center software.
HyperX is one of the most popular brands on the market. Gaming accessories include the Cloud Headphone series, which is currently one of the best selling gaming headsets.
In addition to gaming headsets, the HyperX series also includes several gaming accessories, from gaming keyboards to microphones.
HyperX recently announced its first 60% mechanical gaming keyboard.
“We see an exciting opportunity in a huge overseas market, and adding HyperX to our product portfolio is a boost to innovation for our company, a new source of growth,” Enrique Lloris (Enrique Lloris), President and CEO of Hewlett-Packard, said in a statement.
This purchase coincides with the merging of the world of PC gaming. Corsair brought together companies from System Builder Origin PC to Scuf.
Obviously, if I bought the headset with an Omen laptop, HP would generate more revenue and distance itself from other gaming-minded competitors (like Corsair).
The deal could also give HP an edge over PC manufacturers with a limited number of gaming accessories like Dell and Lenovo.