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| Google plans to add anti-tracking features to the Android system |
Google plans to develop its anti-tracking version of the Android system, similar to Apple's upcoming app tracking transparency feature. This new feature gives Apple developers a request for permission to switch apps, and the website tracks iOS users' permissions.
The news is the first report from Bloomberg that highlights Apple's pressure to encourage major tech companies to take increasingly proactive steps to better protect user privacy.
Google did not mention whether it is developing privacy trackers for Android, but a company spokesperson said: We are still looking for ways to work with developers to improve privacy while building an ad-supported health app system.
Last summer, App Tracking Transparency was first announced at Apple's developer conference, as this feature effectively transfers system-wide subscription options between app tracking functions and user settings.
If users say they don't want to be tracked, then there's nothing developers can do because Apple has destroyed developers' ability to collect advertiser IDs or IDFAs.
With this ID, advertisers can track a user's location from an app or website to another app or website. Additionally, advertisers can measure the effectiveness of the advertisement, for example B. Whether the user purchases on the retailer's website in the Product Show application.
Apple intends to monitor developers who use audits and other methods to enforce their policies, including the ability to suspend or block apps from the app store if the developer fails to comply.
Both Facebook and Google publicly raised concerns that Apple's subscription requirements could negatively impact their mobile ad networks.
However, Facebook took a step forward, complaining about the damage being done to small businesses and accusing Apple of taking advantage of it, leading to a PR war against Apple over the change.
Google's anti-tracking stance might not be that strong.
The Android alternative does not offer any subscription requirements for app developers, but it could be similar to some of the upcoming privacy controls planned for Chrome as the company seeks to develop less intrusive alternatives and stop providing users with subscription mechanisms to target end-of-tracking malicious certain technologies.
Google's work to develop new privacy practices and standards for the web is known as the "Privacy Shield."
As part of this ongoing project, Google has taken steps to decommission third-party cookies through the Chrome browser and is developing tools to allow advertisers to target groups of users as groups of users, rather than targeting directly from individuals.