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| Apple has surpassed Samsung to become the world's largest mobile phone manufacturer |
According to market data from Gartner, Apple replaced Samsung as the world's leading smartphone seller in the fourth quarter of 2020. This is a milestone that Apple has not achieved since 2016.
In the fourth quarter of 2020, Apple sold 80 million new iPhones and revenue benefited greatly from the launch of the first series of 5G iPhones.
Gartner says improved 5G and camera features will help convince customers to switch to the iPhone 12 model in the fourth quarter of this year.
She added: While consumers remain vigilant about spending, smartphones that support 5G technology and camera features are encouraging some users to buy new smartphones or upgrade their existing smartphones this quarter.
Compared to 2019, Apple sold more than 10 million iPhones in the fourth quarter and its share in the global smartphone market grew by nearly 15%.
According to market data, the market share of Samsung, Apple's closest competitor, decreased 11.8% and sales were down 8 million units from last year.
About 15% of Apple's increased market share is related to the super-upgrade cycle.
According to CEO Tim Cook, Apple had the most iPhone upgrades in the first quarter of 2021.
IPhone alone generated more than $ 65 billion in sales in the first quarter.
In a broader perspective, global smartphone sales decreased by 12.5% in 2020.
Of the five leading smartphone manufacturers, only Apple and Xiaomi are affected by the global drop in sales.
Although Apple released the iPhone 12 series outside its usual schedule for September due to the global health crisis, growth is coming from Apple.
Across the board, the rapid growth in global 5G adoption has increased the demand for 5G compatible smartphones.
In a year of economic hardship, consumers have been looking for affordable and affordable phones that support the fifth generation, rather than the high-end models that cost up to $ 1,500.
With that in mind, despite reports of poor performance, the iPhone 12 mini should continue to help Apple outperform Samsung thanks to its compact form factor and relatively affordable price.