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| YouTube has paid out over $ 30 billion to the creators |
Google's proprietary platform, YouTube, has paid out more than $ 30 billion to creators, artists, and media organizations over the past three years, according to news from Google CEO Susan Wojcicki.
In Wojcicki's first message to creators in 2021, the CEO spent some time discussing YouTube's growth.
The number of new channels joining the company's affiliate program is allowing developers to more than double ad revenue by 2020.
YouTube also contributed nearly $ 16 billion to the U.S. GDP in 2019, supporting the equivalent of 345,000 full-time jobs.
The letter also highlights the work that the YouTube team continues to do on transparency, particularly in relation to content and advertising.
Wojcicki noted that it is difficult for content creators to keep up with the ever-changing community guidelines at the operational level of the platform.
The news indicated that YouTube hopes to better communicate the changes to avoid problems with the channel, as the channel ends with three reminders within 90 days.
Wojcicki wrote: In December, I had a conversation with Charlie White from the creator of the penguinz0 content (Charlie White). He tweeted a warning about an old video about the new policy, and we know this is similar to the frustration of other creators.
YouTube's decision to ban videos spreading false information is one example that emerged after the 2020 presidential election.
The new policy took effect in December, but YouTube has given content producers a grace period to ensure their videos do not violate the new policy.
YouTube executives are also facing increasing pressure to better monitor the site and prevent the spread of misinformation.
Wojcicki wrote that the platform is now focusing on misinformation about vaccination: We have tried to follow guidelines laid down by governments around the world to strike the right balance between openness and accountability.
A current hot topic in the technology policy community is the Section 230 reform, which allows social media platforms (such as YouTube, Facebook, Google, and Twitter) to operate effectively without taking responsibility for what people post.
The CEO described Section 230 as a law allowing YouTube to remain open, allow a large amount of online content, and take steps to protect the platform.