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| Instagram adds a professional dashboard for creators |
The Instagram platform is developing a new feature for business owners and influencers as the app adds a new professional dashboard feature that brings all the app's business tools into the app's dedicated area.
The new professional dashboard is for everyone who uses Instagram professionally and works for creatives and corporate accounts.
Content creators can see links to build partnerships with brands and other monetization features, while restaurant or store owners can view ads or set up shopping features.
The new professional dashboard also offers account analytics and links to tutorials and other helpful articles.
It should be noted that not all of these features are new to the Instagram platform, but this is the first time that the company has concentrated all of its business tools in one place.
The update also confirms the growing importance of Instagram for businesses and influencers.
Facebook recently ramped up its efforts to cater to the platform-based Instagram users, adding shopping features to nearly every part of its app.
For developers, the company has already announced its long-awaited IGTV videos and monetization features.
The platform says: While some of these resources can be found on Instagram, we want to make it easy for professionals to discover and access the tools most relevant to them by gathering them together in one place.
The dashboard acts as an interface through which you can track performance, access business tools, make the best decisions to grow your business, and stay up-to-date on the platform.
The Business Resource Center, which launched in November, has reached more than 82 million accounts, according to Instagram. This is the central place to access features like badges, branded content tools, Instagram stores, and Instagram checkout.
As more platforms become available for creators, Instagram is under increasing pressure to help its most popular users make money.
TikTok set up a $ 200 million fund last summer to pay celebrities. Snapchat recently launched an aggressive campaign to pay users for popular videos with the new Spotlight feature.