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| Apple smartphone shipments have reached a record level |
Smartphone shipments from Apple rose 22% in the last quarter, reaching an all-time high. This made Apple the largest seller in the world, while Huawei shipments decreased due to effective US sanctions.
In addition, the first series of Apple devices that support 5G networks took advantage of the need for upgrades especially in China, as well as an increase in the number of models and the new look of the series. IPhone 12.
Data from research firm IDC shows that smartphone shipments have reached 90.1 million cell phones, a record for all seasons, and that the global market share has reached 23.4%.
Nicole Bing, who tracks the Chinese smartphone market through research firm Canalys, said: Due to insufficient supply from Huawei, despite the high demand for the brand, Apple took a big opportunity to gain shares in Huawei's flagship category, grabbing China. I'm still here.
The data comes after Apple announced that its quarterly Christmas sales hit a record $ 100 billion for the first time.
Sales in Greater China (including Hong Kong and Taiwan) increased 57%.
We have two of the three best-selling smartphones in China, CEO Tim Cook told Reuters, adding that the developers in particular have set a record in China.
Apple won the Samsung championship with new product releases in the fourth quarter.
The equipment of the South Korean company increased by 6.2% compared to the previous year to reach 73.9 million units, with a market share of 19.1%.
Not surprisingly, Huawei was the worst hit. Deliveries decreased 42.4% to 32.3 million.
Blacklisted by the recent US administration for national security reasons, Chinese technological prowess has been in trouble, preventing foreign companies from supplying key components, including semiconductors.
Huawei is currently in the early stages of negotiations to sell the premium smartphone brands, P and Mate. That could allow the company to pull out of the premium smartphone industry forever.
According to IDC data, Huawei is now in fifth place compared to second two quarters ago.
But Counterpoint and Canalys, which also released the data on Thursday, ranked 6th over Huawei. This is the first time in many years that the company has fallen into the top five.
Data from IDC shows that shipments from the third seller, the Chinese company Xiaomi, increased by 32%, while shipments from OPPO, the fourth seller, increased by 10.7%.