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| YouTube expands the leading features to improve channel advertising |
The YouTube platform provides support for trailers, retargeting to previous live streams and countdowns, and extends the first broadcast functionality (for pre-recorded live broadcasts).
The company said that the daily use of more than 8 million channels has increased by 85%, and these new features can make the first useful in more situations.
This feature offers some real-time streaming benefits over YouTube, such as: b. Chat is in real time but pre-recorded video can be monitored.
Typically, creators use this feature to promote upcoming recorded videos by creating a separate page so that fans can meet and chat before the new clip appears.
As the pandemic led to film festivals and internet conferences, first-time use cases increased.
New changes are trying to build on these dynamic online events that are becoming the norm, and YouTube made three new improvements to this feature to make it more valuable to the channel.
The first feature is called real-time retargeting, so creators can broadcast a previous performance before the new video is released, then automatically redirect the audience to the first before the ad starts.
YouTube expects that this feature will replace the original ad so viewers can know and look forward to the next music video.
The second function is called a (trailer) trailer. This is a short clip from 15 seconds to 3 minutes and the channel can attach it to the first program before publishing it.
Propaganda clips can be used to encourage potential viewers to set memories.
The company gives developers the ability to set a special countdown timer for the first show and add more customization options. Thus, the channels can make sure that the countdown matches the new video style.
According to YouTube, creators can choose from a variety of features and moods to make the timer more in tune with the video content compared to YouTube's standard style.
According to YouTube, content creators will be able to use the new redirect and trailer functions in real time starting today and run a special countdown in the coming months.