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| Instagram launches the purchase function for all Reels users |
Instagram's photo and video sharing service launched the (Reels) feature on a large scale last August to compete with popular service TikTok to get income through this feature.
The company announced on October 5 that it would begin testing its Reels feature purchases later this year and then sell IGTV videos around the world.
Instagram today announced the launch of shopping features for Reels users around the world. When creating short videos, companies and content creators can set product price tags, and viewers can click on these price tags to purchase or save products.
You can also use branded price tags for influencers who get paid for their positions. With this release, Instagram can now have all parts of its service including: homepage, story, IGTV and Live.
Shopping is important to Instagram and Facebook who are looking to distribute income. Advertising is the primary vehicle for both platforms to generate revenue, but shopping is an opportunity to capitalize on the cost of distribution. Instagram is where users look for inspiration for what they buy. So giving them the option to buy directly from the app can make the process easier.
Mark Zuckerberg, CEO of Facebook, said in 2019 that he expects trade and payments to be the future of business, and given the speed of ongoing procurement updates, it appears that this promise has fulfilled that promise.
Meanwhile, Tik Tok is working with Shopify to launch new shopping features, including: A test that will allow (Shopify) users to use a Shopify button to price products on their videos. at this moment.