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| Apple has removed 39,000 games from its Chinese store |
Apple removed 39,000 game apps from its China stores on Thursday, the largest removal program ever. The end of the year has been set as the deadline for all game manufacturers to obtain licenses. .
This removal was implemented as part of a crackdown by Chinese authorities against unlicensed games. The Chinese government has long imposed stricter regulations on the gambling industry to remove sensitive content.
In addition to 39,000 games, Apple removed a total of more than 46,000 apps from its store on Thursday.
According to Qimai's research, the games affected by the deletion include Ubisoft Assassin's Creed Identity and NBA 2K20.
Qimai said: Of the 1,500 paid games played in the Apple Store, only 74 have survived.
The game maker Apple initially granted a deadline in late June to provide a government-issued license number to allow users to make in-app purchases in the world's largest game market.
Apple then extended the deadline to December 31.
The Android app store in China has always been in compliance with licensing terms, and it's unclear why Apple has introduced stricter regulations this year.
Analysts said: This step is not surprising, as Apple continues to communicate with Chinese content organizers and does not directly affect the company's profits and does not directly affect the company's profits. Companies such as divestment of previous investments.
“This termination, coupled with the low number of foreign game licenses approved in China this year, could attract more developers to join,” said Todd Cohns, Marketing Director at AppInChina, said Todd, Marketing Director at AppInChina Kuhns. It applies to the Chinese version of the ad-supported game model.
In August, the company removed 29,800 apps from the Chinese app store, including more than 26,000 games.
Apple removed more than 2,500 games from the Chinese app store in the first week of July, and research firm SensorTower reported at the time that the games affected by the removal included games from Zynga and Supercell.
Industry insiders stated that the approval process for games wishing to make in-app purchases is lengthy and complicated, and it is not suitable for everyone except for large game developers.