WhatsApp makes shopping in its app easy
WhatsApp makes shopping in its app easy

Facebook said in October of last year: WhatsApp will offer hosting and shopping services directly through the app. This is a new effort to increase sales of instant messaging apps while working hard to integrate the e-commerce infrastructure with the owners. The services are interrelated.

Today, the service launched a "Save" button that allows users to access the list of products offered by the company.

Facebook, which has the largest social network in the world with more than 2.7 billion monthly active users, is trying to increase its revenue through its services, which has a higher growth rate than its social media networks than Instagram sharing photo and video services and instant messaging. WhatsApp service, the service was purchased for $ 19 billion in 2014 but has not generated the required revenue since then.

With the new WhatsApp button, companies can sell products directly in the app via the Facebook Store, an online store that Facebook opened in May last year to offer a unified shopping experience through the app. The social networking site Facebook.

Buttons according to WhatsApp are used all over the world, for example b. Storefront icons. When the company creates a product catalog, the user can click the button to view it. Then if something gets his attention, he can chat with the company. The button is where the voice call button is used - as opposed to the single call button that has options for audio and video calls.

Oddly enough, there is currently no official payment method. The video for this feature contains a "Business Message" option, but there is no "Buy" or "Add to Cart" button.

WhatsApp recently released another video explaining its vision: "How easy it is to send messages to the company." In this demo, an option called "Add to Cart" has been added. The new button is just the first step towards a more powerful WhatsApp shopping experience. A company spokesperson has yet to confirm when the new service will be expanded.



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