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| Snapchat launched a competitive edge for Tik Tok and Instagram Rails |
Today (Monday) Snap announced the launch of Spotlight, a new feature for Snapchatters. Similar experiences with Instagram (TikTok) and the (Rails) Reels function.
The Spotlight feature shows Snapchatters the best shots posted daily by over 249 million active users in their dropdown feed. The material plays in a continuous Tik Tok pattern sequence.
I think (Spotlight) is Snap's attempt to increase the amount of entertainment content available to users from previous content, as Snapchatters are only allowed to see content posted by their friends or popular editors. In the "Explore" section of the content app. The new feature provides users with a single central place to access endless streams of content created by other users.
To encourage users to post footage to Spotlight, Snap announced that it will offer a daily rate of over $ 1 million to users who post entertainment clips. The company uses a special formula based on the number of views to determine which goals qualify for financial rewards.
Users must be 16 years or older to win prizes. Snap plans to offer daily cash rewards at least until the end of 2020, according to a company spokesperson at CNBC.
It's worth noting that Snap isn't the first company to offer these bonuses because TikTok and Instagram Rails were a Snap before. The latter introduced a program that the developers paid for the ability to post clips.
Although there are no (Spotlight) ads at the time of publication, a company spokesperson said: Snap hopes to show ads in the coming months.
It is worth noting that the idea of continuous operation of short video clips is an innovation from the (Vine) service that Twitter acquired in 2013 and closed in 2017, the same year in which the Chinese company (BitDance) acquired the service. .ly music, then integrate it into (TikTok) app in 2018.
After the huge success of TikTok, Facebook decided in August of last year to publish a competition function (Rails) on its Instagram service for sharing photos and videos.
The spokesperson said, "The company hopes to utilize the many benefits of Spotlight to differentiate itself." These benefits include: (Spotlight) contains no public comments. In particular, when posting, this feature does not contain clear political content, and company policy does not allow posting that contains misleading information.
Initially, the Spotlight feature will be provided to users in the United States of America, Canada, Australia, New Zealand, Great Britain, Ireland, Norway, Sweden, Denmark, Germany and France.