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| Google launched voice advertising jobs on YouTube |
Google today announced a new advertising product that will help marketers attract more YouTube visitors than viewers.
Audio ads are the most important addition to new advertising products. Google stated on the blog that these ads are for viewers viewing YouTube. They don't always look at the screen, but they stare at it every now and then, otherwise, they might ignore the pictures altogether.
Google said that the audio announcement will not be only audio, but the voice will be the focus of the advertisement and the visual aspect will be limited to "static images or simple animation."
The company said that when testing for the first time, more than 75% of YouTube audio campaigns led to a significant increase in brand awareness.
In addition to publishing audio ads in beta, Google has also released a dynamic music list that marketers can use to direct their campaigns to groups of YouTube music channels. These groups can focus on musical genres like Latin music or focus on interests like fitness.
In another post, YouTube's chief music officer (Lior Cohen) showed advertisers a bigger case about why YouTube should be considered the music streaming platform. Cohen says that over 2 billion viewers across the network watch at least one music video every month.
Cohen said, 60% of YouTube music playback is done on cell phones, so the watch feature is turned off until the music plays in the background.
It should be noted that in late October, YouTube released a mobile app update that includes new features that make it easier to watch and control videos, as well as new gestures to control the player. Update other items and features.
One of the biggest new updates is a new gesture that lets you play videos full screen without clicking that radio button or rotating your phone. Users can now scroll up in the video window to switch to full screen mode, and swipe down to return to the default player page.