 |
| China tightens its grip on live broadcast users |
China tightened its control of live TV channels. In order to comply with the new regulations, live channels must now register under their real name.
According to the new National Radio and Television Administration guidelines, internet platforms are now responsible for limiting the means every user can provide.
Anyone under the age of 18 is not allowed to stream free shows or live expenses and must verify the identity of the user through facial recognition and manual scans.
A previous policy issued by the China Cyberspace Watch Authority in 2016 required broadcasters to register with the agency with an identity card or business license.
As public awareness increases, new regulations are now under more stringent scrutiny and the industry has seen explosive growth this year, partly due to the coronavirus pandemic.
Unlike the first wave of Chinese live broadcasters who were primarily known for entertaining the public, the blockade caused by the Corona epidemic has led to a different kind of internet star.
With the advent of live broadcast e-commerce, complaints from buyers about damaged or counterfeit products gradually increased, as well as complaints about non-delivery and poor customer service.
One type of complaint concerns children who give large sums to the owner without telling their parents. The new rules are designed to prevent this.
Live streaming companies that encourage users to pay more or convince minors to buy virtual gifts can be blacklisted.
Online platforms should rate the videos based on their quality and rate them accordingly. Also, owners and sellers of online shops that send in real time must register with their real names.
Although organizers must be informed of all promotions at least two weeks before the deadline, shopping activities that support the country's economic goals, such as poverty eradication, must continue to be encouraged.
The rule also pays special attention to celebrities and foreigners: if these users go live, the platform should alert the authorities.
Famous influencers suspected of exaggerated ratings have also received special scrutiny.
The rule requires at least one human host for 50 live broadcasts and the platform encourages better employee training and registration with government.
In recent years, government agencies have tightened their control over the live broadcasting industry, and the China Cyberspace Administration required video platforms to monitor live content from 2016. Before this.