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| Balenciaga makes a video game to launch her new outfit |
Luxury fashion company Balenciaga will showcase its upcoming outfits in a video game on December 6.
"Players travel in the virtual world, complete missions, and meet characters with the brand-new design," the company said.
"Underworld: Tomorrowland" will be played on December 6th via a web browser.
The coronavirus barrier has changed the way global fashion brands present their products.
Burberry launched their latest collection on Twitch in September.
Meanwhile, Gucci has hired singer Harry Styles to present his latest collection in a small series of seven episodes.
In April, clothing brand 100 Thieves launched clothes from the Animal Crossing: New Horizons series via the Nintendo Switch.
Balenciaga released her 2021 summer collection on YouTube last month.
“This outbreak has forced brands to develop new marketing tactics to attract consumers,” said Anthony Blackmore, chief marketing officer.
He added: The use of Balenciaga's new collection through games is a great example of using innovative digital marketing methods to sell clothes and create immersive and fun digital experiences.
Afterworld: The Age of Tomorrow is set in the year 2031 when heroes travel through different regions due to missions and interactions.
Video games have featured several product launches over the years. Porsche unveiled the Porsche 911 GT2 RS at the 2017 E3 gaming conference when it was announced that the car will be on the cover of Forza Motorsport 7.
League of Legends developer Riot Games announced last year that Louis Vuitton will design new in-game and real-world elements with in-game features.
Other notable collaborations include limited-edition PlayStation sneakers from Travis Scott, and fashion brand Acronym produced a Death Stranding-inspired jacket and sold it for $ 1,785.