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| Users spent record numbers on apps |
According to the latest report from the mobile data and analytics company (App Annie), users spent a record amount on apps in the third quarter of this year.
In the third quarter, consumers worldwide downloaded 33 billion new apps and spent $ 28 billion on apps, up 20% year-on-year.
They spend more than 180 billion hours of group time on the app every month, a 25% increase over the previous year.
During the COVID-19 pandemic, the rate of mobile device usage has remained high, resulting in social distancing and bans, as well as online communication from consumers for work, study and socializing.
This, in turn, helped drive record spending on apps in the third quarter, as well as the time that a large number of users spend on apps.
The mobile analytics and data company previously indicated that the (COVID-19) pandemic will have long-term impacts on consumer mobile phone behavior.
Google Store downloads increased 10% year-over-year, accounting for 25 billion of 33 billion new downloads this quarter, while Apple Store downloads reached nearly 9 billion, up 20% year-over-year.
Non-gaming apps account for 55% of the content downloaded from the Google Play Store, while the figure in the Apple Store is slightly higher at 70%.
The largest download markets through the Google Play Store were India and Brazil, while the United States and China ranked first through the Apple Store.
India, Brazil and Mexico led growth through Google Play, and the engine for growth through Apple Store was India and South Korea.
Games, gadgets, and entertainment drive Google Store downloads beyond the games category, while images, videos and entertainment push Apple Store downloads beyond the gaming category. Toys.
In the third quarter of 2020, consumer spending on apps reached $ 28 billion.
Spending on the Apple Store grew 20% year-on-year to reach $ 18 billion, while Google Play grew 35% year-on-year to more than $ 10 billion.
Non-gaming apps account for 35% of Apple Store spending and 20% on Google Play, thanks in large part to subscriptions.
The main consumer markets are the USA, Japan and South Korea.
The increase in consumer spending from apps is linked to epidemics and their impact. According to consumer spending on Google Store, games, social media, and entertainment are the main categories.
In the entertainment category, the spend is driven by streaming apps like Disney +, Twitch, and HBO Max.
Games, entertainment, photos and videos are the three main categories of consumer spending on the Apple Store.
Facebook still relies on the number of active users per month as it ranks first, second, third and fourth across various apps.
The most popular apps are Amazon, Twitter, Netflix, Spotify, Tik Tok, and Telegram.
Consumers spent a record amount on games in the third quarter, spending more than $ 20 billion.
The number of times the games were downloaded in the third quarter reached 14 billion, downloads from the Google Store grew 20% annually to about 11 billion, while consumers downloaded 2.6 billion games from the Apple Store.