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| Is Google succeeding in making YouTube a major e-commerce platform? |
Google is said to be planning to transform the YouTube platform into an e-commerce platform by allowing viewers to purchase (decompress) products offered and other videos from their favorite content creators directly on the platform. -Form.
As reported by Bloomberg, YouTube, the world's largest video hosting platform, is starting to require developers to use YouTube to tag and track products on their videos. This data is then linked to Google Analytics and "shopping" tools to make it easier for consumers to purchase the products they are searching for on the platform.
People familiar with the matter said the ultimate goal of promoting Google's e-commerce on YouTube is to convert the more than 5 billion videos on the platform into a catalog that users can browse and buy directly. Meanwhile, the search giant is currently testing a new integration with Shopify, which will make it easier for developers to sell products on YouTube.
(Bloomberg) Contact a YouTube spokesperson to confirm that Google is currently testing these new features on a limited number of channels on the site. As per the set plan, the developers have full control over the products featured in their videos, but at this point it still is. This project is an experiment
By adding e-commerce benefits directly to YouTube, Google has the ability to compete with the world's largest e-commerce giants, including Amazon in the US and China (Alibaba). It's unclear how the company generates revenue from its video hosting platform, but the service recently started offering subscribers subscriptions at 30% off their salary.
In a recent earnings conference call, Sundar Pichai, CEO of Google, suggested that creating YouTube videos could be a great buying opportunity for viewers. There are tutorials on makeup and cooking on the platform as well, and the developers have featured the latest commercial products.
Turning YouTube into an e-commerce website is not a new idea because the platform has begun testing its integration (Shopify) which allows developers to list up to 12 items for sale within their videos.
We might hear more news once Google releases all the details, but the ability to buy products directly from the YouTube platform can undoubtedly bring much-needed improvements to Google Shopping.