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| Apple is preparing to open an online store in India |
On Friday, Apple announced plans to open an online store in India on September 23, which will enable Indian customers to purchase Apple products directly from the company.
Business hours coincide with the national holiday, which brings big sales to retailers every year.
Apple sells its products in India through external resellers and e-commerce operators such as Amazon subsidiaries Wal-Mart and Flipkart in India.
Cupertino's iPhones in California are popular with tens of millions of Indians, but their prices make them inaccessible.
Under Xiaomi's leadership, Chinese companies accounted for the second largest share of the smartphone market in the world, while Apple accounted for only 1% of shipments.
Apple plans to support customers in English and Hindi through its online retail platform, and allow users to customize some devices such as iPads with engraving.
Mac customers can also use this website to configure their laptops according to their needs.
Subhash Chandra, General Manager of Sangeetha Mobiles, said opening an Apple online store is another challenge for retailers who have taken losses due to discounts offered by online retailers.
The Chandra chain operates more than 650 stores in southern and western India.
Chinese companies Xiaomi, RealMe and OnePlus also sell their smartphones through their websites, as well as through Amazon and Flipkart.
Apple is building the company's first retail store in India in the financial capital Mumbai, and is slated to open in 2021.
India offers home appliance manufacturers significant growth prospects and competitive labor costs to manufacture electronics.
Apple collects certain models of its smartphones, including the iPhone 11, at its contracting plant Foxconn in Taiwan and at the Wistron plant in southern India.
Reuters reported earlier that Foxconn plans to invest up to $ 1 billion to expand its iPhone assembly plant in southern India.
Deirdre O'Brien, Apple's Vice President of Retail and Human Resources, said: “We are proud to expand into India and look forward to doing everything we can to serve our customers and their communities.
She added, "We know that users depend on technology to stay connected, share learning and enjoy their creativity. By going online (Apple Store) in India, we are providing something to our customers." Apple created this important moment. The best service can be provided. "
Apple's online store in India has all the Apple products, including the new ones announced this week.