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| Tik Tok prepares advertisers to block its potential application |
Ad buyers said: TikTok advertisers are preparing to roll out a potential ban in the US and are demanding a refund for the unavailable ad campaigns.
With short video app advertising activity still in its infancy, the app's estimated revenue in 2020 is $ 1 billion, which is a fraction of its total revenue. Chinese ByteDance users. However, the app has become a popular niche market for brands looking to attract young users.
Referring to a letter the company received from TikTok on Friday, Rob Pearsall, a senior executive at advertising company Havas Media, said: “He will continue to complete and launch the proposed advertising campaign. Funds cannot be exchanged. If banned, it will migrate to other platforms with important influencers.
US President Donald Trump signed a decree on Thursday banning US transactions with China (TikTok) and WeChat services effective September 15th.
“We strive to be a trusted partner for brands, agents and marketers as we've been building TikTok for the long haul,” Blake Chandley, vice president of global business solutions at TikTok, said in a statement. The application can be kept here for many years. Some advertisers are now developing contingency plans and considering other uses to alter their marketing budgets.
An ad agency official, who did not want to be named, told Reuters that brands are also starting to question whether they should be part of the app's two competing services: Triller and Byte, which have seen increased sales. Downloads in the last few days.