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| IPhone sales are stable amid declining phone sales |
According to a report by market research firm Gartner, global smartphone sales fell 20.4% to 295 million units in the second quarter of 2020.
The COVID-19 pandemic continues to affect the global mobile phone industry, but iPhone sales have remained relatively stable while sales of other manufacturers (such as Samsung) have declined year on year.
Samsung revenue is down 27.1% year-on-year. Almost 55 million smartphones were sold in the second quarter of 2020.
The pandemic (COVID-19) continues to negatively affect Samsung's performance in the second quarter of 2020, and the demand for its flagship S-class smartphones has little effect on restoring global smartphone sales.
Huawei's smartphone sales fell 6.8%, down 54 million units from the previous year. Although Huawei smartphone sales decreased year on year, they grew by 27.4% per quarter.
The other two Chinese brands, Xiaomi and Oppo, fell 21.5% and 15.9%, respectively.
With the exception of China, almost all major markets were subjected to some form of reservation restrictions for most of the second quarter of 2020, which led to a steady decline in demand for smartphones.
“The situation has improved in China. Demand increases every three months, pandemic travel restrictions, retail store closures, and smart product spending. Non-essential. Smartphone sales for this year have declined for the second consecutive quarter,” said Anchol Gupta, director of research at Gartner.
Despite the increased demand, smartphone sales in China decreased by 7% in the second quarter of 2020, and nearly 94 million smartphones were sold.
Even India imposed strict blockade measures and restricted e-commerce. Smartphone sales in India are down 46% from the top five countries in the world.
Samsung saw the biggest drop among the world's top five smartphone makers, while Apple's revenue fell just 0.4% year-on-year after the company sold 38 million iPhones in the second quarter.
"The improvement of the Chinese business environment has helped Apple grow in China," said Annette Zimmerman, vice president of research at Gartner. In addition, the introduction of the new iPhone SE encourages old cell phone users to update their smartphones.
IPhone SE is particularly attractive in 2020. It offers the same advanced processor as the iPhone 11, but it starts at $ 399.