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| Facebook is rushing to end the rival Hobbi application for Pinterest |
In February last year, Facebook launched the Hobbi app, a new mobile app that originally seemed to compete with the Pinterest launch network.
Although only five months have passed since the application started, the company has decided to terminate the application. The app was developed in the last beta stage of the time of the Facebook NPE team.
With the (hobby) app, users can share photos and videos that can be used to record personal items and hobbies. The company has now notified users of the application of notifications that expire on July 10.
According to Sensor Tower data, (Hobby) has only been downloaded 7,000 times in months of app delivery via US app store. Apptopia also mentioned that the app has downloaded about 10,000 downloads and was the lowest in last May and June.
Although the app (Hobby) sounds like a service imitation (Pinterest), it does provide a feature that goes beyond saving photos to stimulating new ideas later, as the app is designed to help enthusiasts organize their groups by specific topics. Project photos, for example: gardening, cooking, etc. The app also provides the ability to create videos that can be shared externally with friends after the project is completed.
Compared to other apps (like Instagram), which also belong to Facebook, the Facebook app is also very simple with a few controls and editing options.
About two weeks after Google announced the launch of the new Tangi smartphone app, the functionality was also visible when the Hobby app was launched earlier this year so users can record the practice.
It is worth noting that this (hobby) app is the fourth experimental application launched by the NBE team. This app launched Teen Bump (Bump) and Social Music (Aux) Aux last November. The team's first app is Whale, which was previously closed.