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| Report: Corona revives headphone sales in the first quarter of 2020 |
According to the latest report by the market research firm IDC, the mobile device market grew significantly in the first three months of 2020.
As with Apple AirPods, analysts include such consumer devices (as well as smart watches and fitness trackers) in portable headphones (including wireless headphones), and this class is known to have increased demand during the virus epidemic. COVID-19 coronary arteries (19).
Audio devices, including headphones or portable headphones, have become an increasingly popular technical category. Since (COFED-19) forced people to work or study at home, their demand has increased, which is reflected in this stage. IDC report number.
According to the report, Apple saw a 59.9% year-on-year increase from 13.3 million mobile devices shipped in the same quarter of 2019 to 21.2 million devices in the first quarter of this year.
Xiaomi acquired the second largest market share in the world with 10.1 million units shipped in the first quarter of 2020, an increase of 56.4% over the previous year. Samsung came in third, with 74% of quarterly deliveries coming from portable listening devices. The latest generation of Galaxy Buds + headphones was very successful. Samsung has achieved the highest annual growth rate of 71.7% after shipping a total of 8.6 million units.
Meanwhile, Fitbit suffered the biggest drop due to the impact of the supply chain closure, as the focus was on manufacturing in China. After charging 72.6 million mobile devices worldwide, Fitbit's share decreased 35.7% year-on-year after about 56 million devices in the same period. last year.
Although sales of Apple Watch fell slightly in the first quarter, the growth of Apple mobile devices, including AirPods and Beats, could prevent lower watch sales. Huawei's fastest growing sales increased 11.8.5% year on year.