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| Apple doubled the cost of the MacBook Pro storage upgrade |
Apple doubled the cost of the standard 13-inch upgrade for the MacBook Pro by $ 1,300. Compared to the previous $ 100 upgrade cost, American customers will have to pay $ 200 to switch from 8GB to 16GB.
Similar growth has been observed in other countries, for example, paying 250 euros instead of 125 euros in Germany and 200 pounds instead of 100 pounds in the UK.
Although the company sometimes adjusts upgrade costs to variable component costs, the reason for the current change is that the company introduced the 13-inch MacBook Pro less than a month ago and increased or not decreased with it. .
It is extremely rare for Apple to adjust its costs shortly after its release, indicating that the business costs that consumers have to pay have increased unexpectedly.
The price fluctuations of these components are usually due to changes in supply and demand. For example, the RAM of Apple MacBook Pro resources may be affected by (COVID-19) or other changes.
Apple updated the MacBook Pro family last month and introduced a new Magic Keyboard design and performance improvements. However, the base spec model has not changed significantly since the only upgrade is the new keyboard instead of the scissors keyboard. Butterfly key.
Although supply chains around the world have been disrupted in recent months due to current health conditions, China, where Apple's most industrial partners operate in China, has reported the first shutdown of China to the rest of the world. Many countries reopened.
Since then, the overall supply situation should have improved and not deteriorated, especially since the company set the price of the 13-inch MacBook Pro only after one month.