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| Why did Apple stop producing small cell phones? |
Apple announced its new mobile phone (iPhone SE) earlier this month, and is the company's most attractive mobile phone, but it is slightly larger than the previous model and consumers want a screen. 4 inches or slightly larger, but identical to the original iPhone SE.
Apple isn't the only one that chooses to use small phones because there aren't many Android small phones. This trend is important for technology companies and consumers, but there are also reasons why Apple has not abandoned a category of consumers who still need cell phones.
Why aren't there so many small phones?
At this point, many companies stop producing small smartphones and enter the mobile phone industry for many reasons, including huge returns on large phones and Apple's focus on content and services. This requires large screens and modern functionality. Not suitable for small phones.
The bigger the phone, the more income:
The high price of smartphones reflects the fact that after smartphones have become the core of many aspects of life, some consumers are willing to pay higher prices than before. This increase also reflects the fact that Apple must meet the needs of investors. If you can't do this by selling more phones, you can do that by selling fewer phones at a higher phone price.
As the market is saturated, iPhone manufacturers are seeing slower growth in smartphone sales, and consumers are no longer updating their phones for various reasons, causing the return on cheaper smartphone sales to be higher than negative in the past.
And Apple has to sell mobile phones higher than before to offset the overall drop in sales. This makes sense because the materials and components in small cell phones are cheaper and therefore can be sold at a lower price. If companies cannot make high profits selling small phones, competitors can break this position. The price is the same for a similar mobile phone.
Focusing on content and services requires a larger screen:
In recent years, investors have pressured Apple to compensate for the slow growth in smartphone sales. Expensive phones are not the only strategy for the company, but they try to promote sales of other products and services to existing customers, for example: (AirPods), (Apple Watch), (Apple TV) plus) (Apple Arcade), (Apple Music ).
This strategy requires smartphones to use short videos and long session content as the primary device in arcade games or Apple TV Plus software. Therefore, it makes sense to use a large screen device, because on a 4 inch screen this is not very interesting. Watch movies online, especially if the screen is not OLED and does not support HDR.
Not suitable for modern functionality of small devices:
Over time, Apple has expanded smartphones with additional functions and components, so these functions have to leave more space in the phone. It turns out that the top priority for smart phone buyers is the smartphone, battery life and camera, as they conflict with small cell phones for technical and design reasons.
Old lithium-ion technology puts pressure on modern smartphones. Most of the modern smartphone parts are used for batteries. The larger the phone, the greater the battery capacity and the larger the battery, and the longer the battery life.
Nowadays, demand for cameras for smartphones is also high, which is why Apple relies heavily on computer photography to improve captured images, as space constraints make it difficult to improve these cameras. Especially when new jobs require additional goals.
Apple has conducted several market studies and modified its products accordingly. Research indicates that due to the need for a large screen and a longer battery life, the vast majority of consumers want to use big phones, but there are still viewers who want to use small phones. And Apple shouldn't give up on small cell phones. , Like the original iPhone SE.
Why does Apple want to make small cell phones:
Apple's product portfolio previously reflected the idea that a product can meet the needs of all users, but with the emergence of a large number of iPhones and iPads, that has changed.
This reduces the importance of one of the main advantages of some Apple customers, which is removing the burden of choice, but for the future of the Apple platform, it will be necessary to deal with various users from low to high income and from one region to another. Important. that
With the increase in the size of the phone, there are many complaints, for example for example: why is there no phone suitable for people with small hands, and why do some people with small hands have to buy accessories why should they buy additional tools and accessories for mobile phones to keep the phone safe Great?
There are also complaints about accessibility, because while Apple offers many important features in the system (iOS) to facilitate the use of the phone, there are still many users with special needs who cannot use large phones. They prefer the most practical small phones for them. However, this does not take into account the diversity of the human capabilities of the device.
The size issue is also important for software design, as users require application developers to move UI elements up and down instead of switching from top to bottom after an Apple phone. The company has introduced a feature called "Accessibility", which allows users to lower the top of the frame for easy access.
If Apple uses this functionality to provide users with easy access to the entire user interface, there is a design issue without a proper solution, but Apple doesn't. Failure to provide options that meet all market requirements has resulted in some product categories not obtaining a dominant market share. .
The easiest way to solve this problem is to provide a smaller phone to consumers. This is one of many options, i.e. providing a device the same size as the original iPhone SE suitable for currently marginalized users.