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| Twitter eliminates an option that was preventing it from sharing user data with advertisers |
Twitter has removed a privacy feature that prevents all users from sharing some private information with advertisers.
This feature prevents Twitter from sharing information such as ads that users are viewing or interacting with, and it prevents Twitter from tracking mobile phone identifiers. For most users, this information is now shared by default and cannot be turned off.
The company said that the shared data is used to show the effectiveness of the ads on Twitter. This helps Twitter prove that users are already seeing and interact with ads that advertisers have paid for. Free service.
There is an option in Twitter's privacy settings called "Share your information with Twitter business partners" so that users can choose not to share this information. Although this setting still exists, Twitter now says: It has removed user control for "Mobile App Ads Statistics". By deactivating the settings, revealing other information, for example B. Interests blocked. Other Twitter privacy settings, such as disabling web tracking, are still available. Twitter does not share usernames, email addresses, or phone numbers.
"This update is part of our ongoing work on transparency and control. We want to make sure that users understand the standards we provide, what they do, and how they use it," a Twitter spokesman said.