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| Is Amazon postponing Prime Day event due to corona virus? |
According to the Reuters of the internal meetings consulted by Reuters, Amazon intends to postpone the annual purchase activity for the golden day to at least August due to the epidemic. American dollar. because of delay.
The document also states that the company also estimates that cloud computing sales will be at risk in France and that video-on-demand services revenue will reach $ 100 million thanks to Amazon's first-quarter plan that will increase dollars.
These notices provide a rare understanding of the plans of the world's largest online retailer and reflect the company's rapid response to the risks that the corona virus can cause the company. This kind of garland is increasing the demand for household foods, and this has sparked protests from warehouse workers on Amazon, which is worrisome. From infection.
Usually the accident is the source of the company's big sales. Amazon has announced Prime Day 2019, which took place on July 15 and 16, as the largest commercial event in the history of Amazon and exceeds (Black Friday) and (Cyber Monday). ) the sales. In 2018, the company sold more than 175 million items at this event.
During the promotional period, sales of Amazon's special products also increased significantly. The company didn't release specific sales figures for the equipment it sold in Prime Day 2019, but said it was the biggest event in its history.
Amazon launched its Prime Day marketing campaign in 2015 with the goal of increasing sales during the summer shopping vacation. Although the company did not announce an appointment, it did so in early July.
If you postpone the decision, the company has an additional 5 million devices that must be sold earlier. The delay affects external merchants, whose profit depends on the Amazon platform. Note that the delay results in the worst impact of $ 300 million.
The company did not announce the profit of the event, but said retail sales amounted to $ 2 billion during the event in Prime Day 2019. This event was held in 18 countries for 48 hours during the event, and the promotional event was directed to (Amazon Prime) members, which proves to be an effective way for the company To attract more people. Attendees can register.