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| Application spending hit a record high in the first quarter of 2020 thanks to Corona |
The latest report by market research firm App Annie shows that the first quarter of 2020 will be the largest quarter of consumer spending on mobile apps.
With the significant increase in time for mobile applications due to the Coronavirus (COVID-19) epidemic, people all over the world have inhabited their homes almost in their four walls, and many consumers have to resort to shopping, administration, finance, sports, work, and other activities that are usually carried out Home.
According to a report by (App Annie), the analysis of Android devices in the first three months of 2020 increased the average weekly time spent in applications and games around the world by 20% annually. This has resulted in a record increase in consumer spending in app stores.
The company said that consumers spent more than $ 23.4 billion on the App Store in the first quarter of 2020, of which about $ 15 billion was spent on Apple iOS. 3 billion dollars. Both figures increased by 5% from the previous year.
Non-gaming apps alone account for 35% of iOS consumer spending, while Android accounts for around 15%. Meanwhile, consumers spent more than $ 16.7 billion on games in the first quarter of 2020 alone. The United States and China have the largest share of iOS spending, but for Android, the largest share is in the United States, Japan and South Korea.
Android users spend the most out on games, social apps, and entertainment apps (especially Disney + and Twitch). For iOS users, they spend more on games, entertainment, and photo and video apps (especially TikTok, Tinder, and YouTube).
According to App Annie, app downloads exceeded more than 31 billion in the first quarter of 2020, up 15% from the fourth quarter of 2019. In the Google Play Store, downloads increased 5% annually to 22.5 billion, while IOS share of 15% per year to 9 billion.
Apps without games in the Google Play Store account for 55% of downloads, compared to 65% on iOS. This shows that people are searching for different mobile apps to manage their new homes and careers at home. Not only looking for entertainment and killing time.
India and Brazil are the biggest markets for Google Play downloads due to the large population and the tendency for affordable Android devices. On the iOS side, China and the US were the two largest growth markets for downloads this quarter in terms of downloads and major drivers.