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| YouTube tests channels that channels can use to sell advertising space directly to advertisers |
YouTube has started testing a new program that allows content creators to regularly sell advertising space to the brands they work with. The sale takes place directly between channels and advertisers, as is common for sites that do not use Google’s advertising services. Sales process.
"The beta program is very limited and only available for deals between content creators and the brands with which they are associated," Tom Lowing, YouTube's Product Head, said in a previous video. This would allow the creative advertiser to sell the ad directly to the brand, he added.
"We know there are a lot of people interested in this, so this test is small, but we will undoubtedly develop it the more information," Ryan said in the video.
It is believed that it is similar to YouTube and some partners that encourage creators to sell ads directly to brands, including: NBC TV, which has been allowed to restrict ads on YouTube videos since 2010.
Note that one of the most desirable things on YouTube is to give creators control over the ads that appear in their videos, especially since many channels depend primarily on their earnings and advertising offers,
Advertising on YouTube is a major source of revenue for creators and Google itself, as the company announced that it had achieved advertising revenue in excess of $ 15 billion in 2019 alone. As a result, Google controls ads to increase sales.
It is not known how many developers are testing the new YouTube advertising program and when he plans to expand his expertise in the coming months.