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| Where can you spend your marketing budget? |
Over the past decade, companies have changed their marketing budgets. As we all know, marketing budgets cannot be provided alone, but a strict marketing plan must be developed to achieve the desired results of the campaign.
A survey by the Gartner CMO Expenditure Survey found that 61% of marketers want to increase their marketing budgets by 2020. This shows how important it is to implement plans wisely, but this is not right at first glance, it is not easy.
Spending a full marketing budget on one strategy often leads to failure. When developing the strategy a company needs, it is best to have a broad perspective.
Where can you spend your marketing budget?
Let's review the three main areas for next year.
Social network:
Social media is the most targeted place for users today. However, the success of the marketing plan is essential to understanding the best platform for investing your business, as not all platforms can market your company. ,
As we mentioned earlier, social media brands continue to provide opportunities to connect with new consumers through various platforms, such as Facebook, with the number of users increasing online each year.
If you are unsure of your workplace, first identify the buyer's personality and then find the social platform that the role uses, as this step is the basis of a successful plan.
Building a brand on the Internet via a communications platform is not as costly as the challenge, because increasing media sales without increasing the overall marketing budget, you need to search for brands or similar services with a large number of followers and learn about the types of publications they offer, and brands are awarded Personal, share photos behind the scenes, and use videos to get interest in a product or service.
SEO:
You may have heard over and over again that SEO is an essential tool for digital marketing, but even if you have a basic understanding of what it needs, you may know exactly what it is. This is how your company is done. Make a strong understanding.
The SEO process depends on various things, including keywords and content, landing page optimization, etc. Understanding all of these elements and how they work is key to making use of them. In simple terms, SEO makes your site more straightforward. It generates more traffic and provides more opportunities to convert visitors into customers.
It is not an easy process for a company, and if you do not have an expert, you will need a budget for training or outsourcing to a more profitable marketing agent for a more successful marketing agent.
technology:
Your marketing efforts should focus not only on attracting new customers, but also on retaining your existing customers. Technologies such as the Marketing Automation program are essential to serving your clients effectively.
Some people say 2020 is the year of specialization. Customers need more specialized content and services than ever before. One of the advantages of a marketing plan is that you can not only coordinate your sales and marketing teams and attract better clients, but you can do this widely. Communicate more effectively with you and increase your return on investment.
We hope this article explains where you can spend your budget in 2020 and that each company and industry is different. Therefore, you need to determine what is best for your company and then set it. Depending on the required return on investment for this fund.