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| Twitter makes record returns thanks to the feature of attracting more users |
Twitter announced on Thursday that quarterly sales after the struggle to make its program more attractive to first-time users exceeded expectations and reached $ 1 billion, prompting the company to increase market share by 14% at the start of the session.
Twitter has documented most of its sales growth in the United States, which is an important market, and the company will need to consider how to handle misinformation before the US presidential election this year. November 2020.
The company continues to direct new subscriptions by, for example, letting it focus on topics and trying to clean up spam. At the end of last year, the company introduced a feature that allows users to hide some responses to their tweets.
Twitter also focuses on related content and notifications, increasing the average number of daily active users who can monetize or display ads on mobile devices when connected via twitter.com or the Twitter app. The number of these users increased from 126 million in the previous year to 152 million in the fourth quarter as of December 31, 2019, which is more than the average estimate of analysts of 147.5 million.
Twitter quarterly sales increased 11% year on year to $ 1.01 billion, exceeding expectations by $ 996.7 million. Total advertising revenue was $ 885 million, an increase of 12% over the previous year. However, the company expects sales in the first quarter of 2020 to range between $ 825 million and $ 885 million, well below Wall Street's estimate of $ 876.2 million.
President and CEO (Jack Dorsey) said in a phone call to analysts that the financial results should be released: Speeding up the deployment of new features is one of Twitter's top priorities this year.
Last November, Twitter announced a political advertisement ban as social media companies began lobbying to stop accepting ads with misleading or incorrect information. But protests in Iowa a few days ago showed that the program is still being used to spread false allegations of election fraud.
Twitter said on Tuesday: Tagging tweets containing fake or modified forms will start fraudulently. He also said that he would intentionally delete the tampered content to mislead him, including content that could display personal security, public unrest, voter repression, or privacy risks.