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| Samsung challenges Apple with its foldable square phone |
Today at an event in San Francisco, Samsung will release an updated version of the new flagship foldable smartphone for the Galaxy S Group. The South Korean giant plans to resume sales in this way and abandoned the sales of smartphones, which Apple controlled in the last quarter.
Samsung demonstrated this through a short 30-second announcement aired on US Academy Awards, which underscores the specific design and features of the new quad-fold phone, which has yet to be released.
According to analysts, the Galaxy Z Flip should be cheaper than the $ 1,980 Galaxy Fold, which can be opened as a book partly due to the smaller screen size.
Consumers are excited to see if Samsung has overcome technical difficulties and screen crashes, forcing Samsung to delay the launch of the Galaxy Fold last year, and the South Korean company hopes that this new phone will improve its capabilities. Innovation.
"The foldable smartphones are expensive and difficult to manufacture. It takes a long time for the foldable products to become popular in the market, and these devices are expected to become widespread this year, 2022 or 2023," said analyst analyst Neil Nilston.
"The foldable smartphones are currently a high-quality product that can make money or increase the impact of the Samsung brand," the analyst added.
Industry representatives and analysts said the limited production of foldable screens will greatly reduce Samsung's ability to increase the production of foldable phones. Sales this year will reach 5 million or less than 2%. Of the total smartphone shipments Samsung. Year 2019.
Samsung is expected to launch three types of Galaxy S smartphones. Thanks to the competitive price and powerful camera, the company's sales can exceed previous sales of Galaxy S devices.
According to strategy research firm Analytics Analytics, the South Korean giant lost Apple's best-selling smartphone book on December 4, and the iPhone 11 price helped Americans reap benefits since 2015. The best growth performance since then.
Although the coronavirus virus epidemic in China has started to weaken the global supply chain and disrupt smartphone production, the South Korean company has been affected at least by the two largest manufacturers, because its main industrial base is in China, Vietnam.
Market research firm TrendForce predicts that smartphone production worldwide will drop by 12% in the first quarter to a five-year low. However, the company cut Samsung's production expectations by only 3%.