 |
| Improve network performance to take advantage of opportunities and growth potential |
Needless to say, the world we live in is more digital than ever, because the development of new networks and technologies has created new opportunities and functions that were unimaginable a few years ago. The weather has basically changed. ,
The communications revolution no longer confines not only equipment and cars, but also affects all sectors of the economy, from transportation to public services to healthcare and public security, and it is changing the way we do business. Business.
It should be noted that the pace of change has become worrying and the mobile broadband subscription rate in sub-Saharan Africa is around 30%. Because of the rapid population growth, this rate is expected to be over 50% by the end of 2025. The national community has a high youth population.
The increase in mobile traffic reflects the growing demand for digital services and the increase in operations where most investments, subscriptions and traffic are concentrated on the second, third and fourth generation networks. Telecom service providers are still very interested in operations. It will develop existing networks, improve network performance, and improve user experience.
Traffic revenue increase strategies include improving network quality and coverage in rural areas and providing data-compliant devices for all at an affordable cost.
For service providers, the next stage involves many risks, challenges and opportunities, and there is now a need to focus on improving network functionality in real time to provide competitive services to a wide range of users. And various economic sectors.
Among the most important measures that service providers must take to improve the quality of the network, and provide subscribers with the best network, to activate the main advantages of the program, resolve disputes and ensure media compatibility, and aspects and services specific support at the network level, we have achieved many successes in this area.
In 2019, MTN not only built additional sites nationwide, but also strengthened the capacity of the Rwandan 3G network to increase efficiency and improve customer experience.
Business highlights include adding software features and multimedia settings to improve voice services, increase the rate of successful referrals, and provide high-speed 3G data coverage, capacity, and traffic.
The expansion of the MTN network in Rwanda has brought positive developments in all areas, as the main indicators of the network have improved significantly, especially the increase in connection fees for successful transfers and a reduction in delivery fees.
A current baseline analysis of the Net Data Net promoter indicator shows that users have rated the availability of Internet services well, reliably, robust, and fast as positive.
Network expansion and increased customer satisfaction are reflected in the improved business development of MTN Rwanda, which includes an increase in market share from 11% in the first half of 2018 to 54% in the first half of 2019 and an increase of 23% of users in the first half of 2018 Income and profits before taxes and debt consumption increased by 27% and 24% in the same period.
Ghana MTN enhancements include the expansion of 3G and 4G technologies and improved network capacity. In addition to improving each level, it is also managed through key performance indicators that include data, maintenance and maintenance improvements. Its quality and modern traffic management can lead to an increase in performance indicators, especially an increase in the rate of successful phone recommendations, a decrease in call loss rates and a shift to positive business results in this area. ,
Compared to the first half of 2019 at MTN Ghana and the first half of 2018, revenue from voice services increased by 13% and data revenue by 26%.
Overall, the company's sales increased 19% and EBITDA increased 24% over the same period.
Gaining subscribers and maintaining their satisfaction and well-being requires a commitment to providing a superior user experience and serving them as quickly as possible, and service providers should provide high-quality and quality content in their services, including high-quality music and sports. The TV content is personalized. Try to provide an ideal environment for everyone for the mobile network.
All stakeholders, content providers, network operators, equipment suppliers and equipment manufacturers can work together to provide exceptional services and take the user experience to the next level.
Service providers benefit from significant added value to aggregate content and improve their brand reputation through partnerships with exceptional partners.
On the other hand, content owners can take advantage of service providers' appetite for content, as well as reliable marketing skills, shipping costs, and revenue sharing.
Improved network performance paves the way for advanced data control, traffic classification, and higher quality strategies. These capabilities and skills can be combined with capabilities and functional flexibility to enable access to site-specific services and customized advertising offers.
Service and application providers can prioritize traffic by working together to reduce the time spent downloading premium websites. Website loading time is essential to quality user experience, especially when browsing and purchasing the internet.
Every data user, whether a consumer, a connected car, or a doctor, has different needs and expectations and has the same value in importance because his network performance experience is the most important factor.