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| Apple flies away from competitors through the iPad |
Although overall tablet sales fell again in the fourth quarter of 2019 after a slight increase in the third quarter of 2019, Apple continues to move away from the competition in the tablet industry through iPads.
Between October and December, deliveries worldwide fell 0.6% year on year to 43.5 million units. However, Apple managed to maintain its leading position in the last quarter of 2019 with deliveries up 22.7% year on year.
The new iPad computer, launched in the last quarter, captured about 65% of deliveries and helped Apple gain a 36.5% market share compared to 29.6% in the same period last year and about 15.9 million days. IPads were sold in the fourth quarter. From 2019
Although Samsung shipments decline year after year, Samsung ranked second with shipments of 7 million units per quarter, despite the growth of the mobile device portfolio, which is mainly supported by the Tab S series, South Korean giants may see a decrease in Sales of their devices are not compensated. Tablet.
Huawei shipped 4 million units in the last quarter of last year, a decrease of 2.8% from the previous year. Although the company is still under pressure from the United States compared to the general market, the decline is relatively small. As a result, most of Huawei's sales come from Asia. Some growth can still be achieved, especially in China.
Amazon fell 29% to fourth in the quarter compared to the last quarter of 2018. Sales of Fire HD 10, Fire HD 8 and Fire 7 increased on Black Friday, while sales of tablets for children increased only 330. A significant portion of the total sales of 10,000 Alone.
Lenovo is one of the top five annual freight growth companies, its share has increased slightly from 5.3% in the fourth quarter of 2018 to 5.8% in the fourth quarter of 2019 and continues to maintain 2.5 million shipments. Because of the quarter growth, the majority of sales are concentrated in the low-cost tablet sector.
According to IDC Market Research data, the entire tablet PC market fell 1.5% in 2019 compared to the previous year. A total of 144 million devices were delivered worldwide.
Apple sold 49.9 million iPads, more than twice the sales of Samsung. Samsung came second with 21.7 million tablets, while Huawei ranked third with 14.1 million tablets, followed by Amazon with 13 million tablets. Lenovo is in second place. Fifth, the total births amounted to 8.5 million.