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| Apple bans movie directors from showing iPhone in the hands of bad guys |
Director Ryan Johnson said that Apple doesn't allow anyone to wear an iPhone in the movie, which is what Apple looks like in its image and brand.
The director pointed out that the iPhone's appearance in the hands of one of the characters in the movie on the screen before the release of the movie could reveal the personality of this person, as Apple controls how the phone is shown in the movie because the phone cannot use the movie's evil characters.
This is an interview with Johnson about his latest movie, Knife and Fork, in which an actress (Jimie Lee Curtis) appears on the iPhone, which means viewers can read her role before the movie is released.
Johnson said: "Apple ... they let you use iPhones in movies, but - if you watch a mysterious movie, this is so important - bad people can't install an iPhone in front of the camera." "So there is evil in every movie. Maybe the movie director wants to keep it a secret and kill me now."
As we all know, Apple's way of using its trademark, logo and products across people's cultures is a rigorous approach, from marketing to product placement in movies. The Apple website contains a number of guidelines that third parties must follow to avoid intellectual property problems.