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| Report: Apple dominates the entire wireless headset market |
According to a new strategy analysis report, Apple will sell about 60 million AirPods in 2019.
The company announced that sales of fully wireless headphones connected to Bluetooth devices had increased by 200% last year. The report (Bluetooth headset sales and sales prospects between 2001 and 2024) also shows that Apple will dominate the market since the first launch of AirPods in 2016 (full wireless headphones).
Report: Apple dominates the entire wireless headset market
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| Report: Apple dominates the entire wireless headset market |
(Strategic Analysis) Director (Ken Hayers) commented on the report as follows: "(AirPods) is the most important in terms of sales and sales in this area (full wireless headphones)." He added: "Even if there are other vendors that fall into this category (fully wireless headphones), Apple will continue to dominate the category until the middle of the next decade."
It should be noted that (fully wireless headphones) are standalone bluetooth headsets that can be connected wirelessly. Apple accounts for half of the market for these headphones, followed by Samsung and Xiaomi, each with a 10% stake. The market for these headphones grew 200% in 2019, and Apple alone accounted for 71%. Sales of about $ 100 billion are expected by 2024.