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| Google does not use profitable tracking tools for advertisers |
Google plans to expire third-party cookies over the next two years. This is a popular way for a company to track Internet users in the Chrome browser. One article says: New restrictions are a more conservative alternative to Google Effective. Secret works.
It is planned to restrict advertising agencies and other institutions. Google wants to create a number of new technical solutions to the different things that cookies currently use, and to introduce a number of new technologies that may not be as good as the problems caused by cookies. The link.
Apple took similar actions through Safari in 2017, but its share in the global Chrome market is more than three times its share in Safari.
According to Statcounter, Chrome's market share is 64%, and Chrome is the latest consumer internet browser to stop cookies, meaning that decades-old tracking technology has reached its end.
Unlike its competitors Apple and Mozilla, which started blocking third-party cookies on their standard browsers last year, Google plans to phase out cookies.
Financial analysts believe this will have little impact on the company's advertising campaign, as the company can collect user data in several other ways.
Cookies have promoted online advertising for nearly three decades that are used as navigation tools by which website operators can store user-related data and publishers that their technology operators use. It provides a large window for surfing the Internet. User access.
In the past three years, data violations in California and Europe and new data protection laws have dramatically changed Internet companies.
"Some browsers address these issues by blocking third-party cookies, but we believe this could have unintended consequences and could affect users and users of the web ecosystem. The system has an impact," said Justin Chau, head of the company's Chrome development team. Negative. "
Instead, Chrome has launched a new technology that we hope will allow marketers to effectively target users online without compromising user awareness or privacy. "This additional approach prevents this from happening for companies affected by change. Use unclear methods to bypass new threatening policies." the user.
For decades, advertisers have relied on cookies to track users on the web and target ads, especially on desktop computers. However, in recent years advertisers have started to stop using cookies, use cookies to track data.
Instead, they have developed better, more efficient and safer tracking methods, especially since fewer people use desktop browsers and most people rely heavily on mobile devices.
Any major change in network technology that requires significant investment has been reported by website operators, and it is not certain that a limited amount of user data will lower the prices of online advertising.