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| Google cancels the controversial design of search results |
Google refused to rethink the controversial desktop search results and announced that it would test some elements of its new look in response to user feedback. The search giant made one of the biggest changes to how search results appeared in company records earlier this month. The changes came into effect last week.
This change includes visual adjustments that make it difficult to distinguish between search results and ads if a distinction is made between color overlays and the introduction of small brand icon (favicons on the web) as well as non-advertisement results. A small 16 x 16 pixel icon is displayed in the browser's title bar.
The company believes that the search results on desktop computers should look as if they are shown on mobile phones. However, it is clear that this change will distinguish between the two, as both paid and unpaid results will be more difficult due to ads and results. The only difference is that in the new design, the characters next to the links are small or icons, which means that ads and results are now more similar than ever before.
After widespread opposition, Google said it would test every favicons icon for search results and put it on a web version of its search engine that will happen in the coming weeks.
Google search coordinator Danny Sullivan wrote in a statement on Twitter: Last week, we announced the release of computer search results to reflect mobile device usage in the past few months, we have heard comments about this update and always wanted to improve our search. So let's try setting new favicons icons.
He added: "Our experiment will start today and will be tested over the coming weeks. Some of them may not see favicons icons while others may see them in different locations, so we want to add a new look to the results of searches on the desktop."
Google also released a more formal statement explaining the reasons for the initial changes. We are determined to improve computer search. Part of our effort to do that is that last week we released a new version of the design that reflects the design seen on mobile devices months ago, and although initial tests on the desktop are positive, we always take into account user feedback and try to change the current position Of the favorite icons in the office, and over time we will continue to think again.